Playgroup NSW Inc.

Advertising

Playgroup NSW offers various advertising options to suitable sponsors and advertisers dependant on your budget and target market.

There are more than 1,800 playgroup sessions with over 24,000 families and 35,000 children meeting every week throughout NSW.

A Playgroup is a group of mums, dads, grandparents and caregivers who meet together each week with their babies, toddlers and preschoolers for interaction and fun. Parents and caregivers work together to provide their babies and young children with opportunities to learn through play.

Totline - the official Playgroup NSW magazine, expanded into Queensland in 2008.

From May 2008, Playgroup Queensland and Playgroup NSW joined forces to provide Totline to all Playgroup NSW and Qld members.

The 36-page full colour professional publication is posted directly to members via Australia Post four times a year, increased its circulation from 24,000+ to over 43,000 members with over 61,000 children throughout NSW and Qld. Members do not need to purchase or pick up Totline from their playgroup as it is posted directly to their homes. In this way, we can ensure that your product is getting in front of our members.

Advertisers have a choice of promotional methods either in the form of an advertisement or an insert into the magazine.

Website Advertising

After a huge response to the release of advertising on Playgroup NSW’s website, (reporting an average of 38,000 visitors per month), we now offer various advertising opportunities to suitable sponsors and advertisers within this site depending on product, time and budget.

Ranging from Playgroups largest platinum sponsorship banner appearing at the base of our home page, through to home page banners, internal banners on the right hand side of web pages, fundraising listings, event listings and budget priced view based banners www.playgroupnsw.com.au can help you reach thousands of parents and carers with young children. All banners and listings have a link to your chosen website.

Playgroup NSW eNewsletter Advertising

The eNewsletter is distributed to all members who have supplied an email address plus non-member subscribers (Feb 2009 - 18,200 and climbing). The eNewsletter contains articles, competitions, What's on, playgroup news and advertising. View past eNewsletters.

Advertising rates for our monthly eNewsletter are -
$200+GST one (1) month
$500+GST three (3) months
All Rates are GST exclusive. 11 issues within a 12 month period

For further details for Totline, website or eNewsletter advertising, e-mail Michelle Seale or telephone 02 9876 8558.

Advertising in local playgroup zone newsletters

All vary in style, distribution method & price. Not all zones have newsletters, as it’s all voluntary based and dependant on individual zones requirements.

Playgroup NSW mailouts or individual mailouts

Playgroup NSW internal mailouts are restricted to three times per year and are distributed in late January, May and September. Mailouts are sent to all affiliated playgroups in NSW.

For further information on Zone Newsletter and Mailout options, e-mail Jode Martin at Playgroup NSW or telephone 1800 171 882.